Advisory for
Real Outcomes
A considered network of advisors who focus on substance over spectacle. For those who value visionary strategy and precise execution.
Our Philosophy
Real is a network of advisors who focus on Real Outcomes. Our team comprises seasoned operators with deep expertise at the dynamic intersection of digital technologies, data, and commerce.
We reside in the center of industry influence and impact. Led by a pioneer in the retail media space, we bring a unique perspective that combines deep and thorough industry insight with practical execution.
We don't just follow trends; we analyse trends based on what truly creates real value and we stay ahead of them. From rapid advancements in AI to the complexities of the data ecosystem, our expertise ensures you're empowered to make bold, informed decisions.
"Innovation isn't just an aspiration; it's an outcome. A real one."
Areas of Expertise
Comprehensive solutions designed with precision and care, each tailored to drive meaningful outcomes across every aspect of your business growth.
Go-to-Market Strategy
Develop actionable GTM strategies and plans tailored to Retail Media, MarTech/AdTech, and CPG industries.
Digital Transformation
Empowering businesses to innovate and thrive by integrating cutting-edge digital solutions such as AI and commercial technology into their operations.
Data Monetization
Turning your data into a strategic asset, unlocking new revenue streams and delivering measurable business value.
Product Acceleration
Fueling the rapid launch and growth of cutting-edge digital products with unmatched speed and precision.
Revenue Generation
Align people, process, and incentives to drive sustainable growth through thoughtful strategy. Ensure CRM tech stack is consolidated and optimized to deliver revenue predictability.
Strategic Alliances
Bring Corporates and Ad/Mar Tech together for the purpose of driving their mutual growth objectives.
Our Approach
Turn growth goals into real outcomes. We make it simple to move fast and see impact.
Discover
Share your goals and growth challenges. We listen with intention, understand with depth, and identify the key opportunities for meaningful impact.
Build
We design custom engagement plans with careful consideration, focused on quick wins and scalable outcomes tailored to your specific needs.
Execute
Clear dates and gates to deliver results with precision. We maintain transparency and adaptability throughout the journey.
Client Perspectives
Reflections from those who have experienced our approach to advisory excellence.
Our Network
A carefully curated collective of industry leaders, each bringing deep expertise and proven experience to drive meaningful outcomes.
Xavier Facon
Xavier Facon is a product and technology leader with a proven track record in innovation and entrepreneurship. Based in New York for over 25 years, he has founded multiple companies, including Crisp Media, which he successfully led through hyper-growth before its acquisition by a publicly traded Silicon Valley firm. He also served as an executive and global product leader at NielsenIQ. Known for his expertise in media, retail, ad tech, advanced analytics, AI and data-driven solutions, Xavier has played a key role in helping organizations drive transformation. He provides strategic guidance to major corporations, investment firms and their portfolio companies, focusing on product development and market positioning. His entrepreneurial experience and collaborative approach make him a trusted advisor.
Mike Weis
Mike has spent his entire career in the consumer packaged goods (CPG) and commercial technology industry partnering with leadership executives of the world's largest retailers, brands, distributors and agencies. As a former GTM Leader at Unilever, Diageo, Catalina Marketing, Quotient Technology, and a few early stage SaaS businesses, Mike focuses on helping scale companies in the CPG, retail media and commerce technology space for their next level of growth. Emphasis on go to market strategy and execution, new customer development, building strategic alliances and talent acquisition. Mike is committed to helping corporate partners and growth stage companies achieve their mutual business objectives.
Andy Haversack
Andy helps companies commercialize products, scale their business, and turn around challenging performance with a focus on commerce media and data. He brings deep expertise in data driven insights, audience development, media activation, and measurement. Andy’s experience is built through roles at General Mills, Epsilon, a high growth retail media platform that was recently acquired, and multiple AdTech companies. Having worked inside organizations ranging from Fortune 100 to pre Series A, he knows how to adapt strategy to any stage of growth. Andy excels at simplifying complexity and building scalable businesses.
Tom Limongello
Tom Limongello is a retail media strategist and advisor helping brands, retailers, and technology platforms win at the intersection of commerce, media, and data. He is the host of The Middlemen Podcast, where he explores how retailers are becoming publishers and how trade, media, and merchandising are converging. Tom has advised retailers, CPG brands, and retail media platforms on go-to-market strategy, product design, monetization models, and measurement—bringing a practical, operator-first perspective shaped by years in ad tech and retail media. His work focuses on turning complex systems into clear, executable strategies that actually ship.
Frequently Asked Questions
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Whether you're launching, scaling, or optimizing your go-to-market, we make it simple to move with purpose and see meaningful impact.
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